ASK has long been one of the largest free software distributors via its browser based utlity products. At a certain size, the marketing scope of the internal team starts to break down, cannibalize, or is somewhat limited on ideas. ASK relies on partners like 36 Labs to continue to dominate the space its in.
36 Labs is built to be reliable, fast, and creative. We built our methodology around conversion rate optimization, designing specific infrastructure to offer fast iterations on landing page ideas. While maintaining a high level of compliance and a focus on quality customers, we continually tested subtle variations, competitor clones, and “breakthrough” ideas. We utilized CORE, our in-house performance marketing platform, to monitor thousands of daily conversions across a dozen products in 9 different countries.
ASK has remained a consistent partner of 36 Labs for 7 years. With consistent positive feedback on traffic and user quality, volume, and responsiveness – we have built a reputation of the solid augmented marketing partner they are looking for, all while testing close to one-thousand ideas to secure our consistent success in a highly competitive market.