CASE STUDIES

Since our inception, 36 labs has successfully provided digital marketing services

to a wide variety of customers in various industries.

ASK Applications
INDUSTRY
DESKTOP APPLICATIONS

GOALS
CONVERSION OPTIMIZATIONS • DRIVE HIGH VOLUME
OVERVIEW
ASK has been an industry leader in the development and delivery of free software utility products for over a decade. 36 Labs was able to boost ASK’s distribution channels providing high quality acquisitions to a worldwide customer base.

$45+ Million

IN PROFITABLE SPEND

23.4 Million+

UNIQUE CLICKS

1,052

A/B SPLIT TESTS

THE PROBLEM

ASK has long been one of the largest free software distributors via its browser based utlity products. At a certain size, the marketing scope of the internal team starts to break down, cannibalize, or is somewhat limited on ideas. ASK relies on partners like 36 Labs to continue to dominate the space its in.


OUR SOLUTION

36 Labs is built to be reliable, fast, and creative. We built our methodology around conversion rate optimization, designing specific infrastructure to offer fast iterations on landing page ideas. While maintaining a high level of compliance and a focus on quality customers, we continually tested subtle variations, competitor clones, and “breakthrough” ideas. We utilized CORE, our in-house performance marketing platform, to monitor thousands of daily conversions across a dozen products in 9 different countries.


"While our landing pages were relatively simple, we were able to iterate so fast our competitors were always weeks behind our winning variations"

RESULTS

ASK has remained a consistent partner of 36 Labs for 7 years. With consistent positive feedback on traffic and user quality, volume, and responsiveness – we have built a reputation of the solid augmented marketing partner they are looking for, all while testing close to one-thousand ideas to secure our consistent success in a highly competitive market.