The backend structure of CORE is comprised of an intuitively designed, infinitely flexible campaign hierarchy that facilitates the rapid launching of new products across any vertical.
Campaign performance is monitored from click to conversion through over 20 KeyPerformance Indicators (KPIs). This dataflows into CORE in real time, providing our marketing team with invaluableinformation to help optimize campaigns to profitability on the fly.
Through a series of automated, algorithm-based decision making processes, CORE is able to do the work of dozens of marketers without even breaking a sweat! Our team leverages CORE for suggestions oneverything from keyword expansion, to bid modifications, to landing pageoptimization and more.
CORE integrates with top publishers like Google and Bing via APIs to accelerate every aspect of the performance marketing process including campaign creation,keyword and bid management, and user experience optimization. CORE makes it easy to build a single campaign and simultaneously push it to several publishers, saving time and increasing reach.
Our highly scalable queuing architecture is able to rapidly evolve to handle as many requests per second as our traffic requires. This makes it possible to digest actual data and turn it into actionable optimization recommendations in near realtime. The end result is an ability to achieve scalability and profitability on our campaigns faster than our competition.